Business Case Study "Rapido"

Rapido is an Indian ride-hailing platform that specializes in providing affordable and convenient bike rides to customers. The company has been successful due to its unique business model and customer-centric approach.

Business Model

Rapido's business model is based on providing bike rides to customers in densely populated urban areas. Unlike Ola and Uber, which primarily offer car rides, Rapido specializes in providing bike rides, catering to a market segment that was previously underserved. The company's app is user-friendly and intuitive, allowing customers to book rides quickly and track their progress in real-time. Rapido's revenue model is based on a commission-based model, where the company takes a percentage of the fare charged to the customer. The company also charges a convenience fee for certain services, such as cancellation fees and late fees.

Marketing and Promotion

To promote its services, Rapido has launched various marketing and promotional campaigns. The company has partnered with local businesses and events to increase its visibility and attract new customers. Rapido has also launched referral programs, where customers can earn discounts by referring friends and family to the service.

Technology

Rapido's use of technology has been a key driver of its success. The company's app is user-friendly and intuitive, making it easy for customers to book rides quickly and track their progress in real-time. Rapido has also implemented innovative features like in-app chat support and one-click booking, further enhancing the user experience.

Diversification

Rapido has diversified into other areas to drive revenue growth. For example, the company has launched a courier service, which allows customers to send and receive packages quickly and efficiently. Rapido has also launched a food delivery service in select markets, allowing customers to order food from their favorite restaurants and have it delivered to their doorstep.

Conclusion

Rapido's success can be attributed to its focus on providing affordable and convenient bike rides, its use of technology to enhance the user experience, and its willingness to diversify into other areas to drive revenue growth. By focusing on customer needs and leveraging technology to provide innovative solutions, Rapido has managed to differentiate itself from its larger competitors and establish a strong foothold in the Indian ride-hailing market.